Artisanal Imports Announces Public Relations Initiative For 2017

Artisanal Imports Announces Public Relations Initiative For 2017

Austin, TX (March 13, 2017) – Artisanal Imports has announced the beginning of a significant public relations effort to increase awareness of its worldwide portfolio of breweries and cideries. Artisanal aims to further establish itself as a leading educational resource for industry professionals unfamiliar with the rich culture and talented brewers behind some of the world’s most respected beer and cider brands.

“This is an important step forward for Artisanal Imports,” says Lanny Hoff, Senior Vice President and Brands Director for Artisanal. “Considering the dramatic increase in U.S. brewery openings combined with the volume of beer available to today’s consumer, we believe that increasing our communication with industry influencers through this program is the best way to distinguish our portfolio of high-quality beer and cider. We are confident that the demand of consumers is based on awareness of what’s available to them. The more we can educate influencers and consumers, the more our high-quality brands will be sought out and enjoyed.”

Mr. Hoff continues, “We also feel that we will be reaching the industry through content that resonates during this challenging age of digital information consumption.”

Media and industry professionals can expect to receive multiple monthly press announcements covering topics such as: Interview Opportunities, New Releases and Collaborations, Awards and Reviews, Marketing and Branding Campaigns, Special Events, Distribution Expansion, Media Coverage, Industry Innovation, Employee Innovation and more.

For more information about this new PR initiative or the Artisanal Imports portfolio of breweries and cideries, please contact Lanny Hoff at +1 (612) 245-5433 or by email at lanny.hoff@artisanalimports.com.


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