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Celebrate King’s Day with La Trappe on April 27

Berkel-Enschot, Netherlands (April 20, 2018) – “Pranjegekte” (orange madness) is taking hold in the U.S. with the highly anticipated celebration of the Netherlands’ King’s Day national holiday. Every year in Holland on April 27, streets, houses and businesses are festooned with orange, people flock to the streets for festivals and...
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The Importance of In-Store Tastings

In-store tastings are an essential element of grassroots beer marketing. They are one of the most direct and powerful routes to customer education, acquisition and retention. After all, first impressions are generally lasting impressions. Here we will discuss the key factors in a successful in-store tasting, perspectives to consider, and...
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