Austin, TX and Ridgefield, CT (December 18, 2019) – Artisanal Imports and Swinkels Family Brewers Imports (SFB Imports) have announced today that they have entered into a nationwide sales agreement for an acclaimed portfolio of Belgian beers including La Trappe, Palm and Rodenbach.
Beginning January 1, 2020 Artisanal Imports is releasing import rights for La Trappe to SFB Imports and will remain as the exclusive sales representatives for the award-winning Trappist ales. In addition, Artisanal Imports will begin representing the iconic Rodenbach brewery of West Flanders Belgium as well as Palm Amber Ale of Steenhuffel, Belgium. With the addition of these beers, Artisanal Imports now represents an even more robust portfolio of craft imports.
“Artisanal Imports has worked with De Koningshoeven Brewery, producers of La Trappe Trappist beers for over 17 years,” says Bob Leggett Founder and CEO of Artisanal Imports. “The hand-off to SFB Imports has been a year in the making and during negotiations we found a silver lining, a mutually beneficial opportunity for our established sales team to greatly increase SFB Imports’ sales capacity for its brands nationwide.”
“We found the perfect partner in Artisanal Imports to represent our brands and are excited to work with them,” said David van Wees, President of SFB Imports. “Artisanal Imports has an incredible depth of knowledge about specialty imports and strong relationships, which offers natural synergies between our organizations and will yield tremendous opportunities across our respective portfolios. We are stronger together and this relationship will undoubtedly yield greater opportunities for our beers nationwide.”
In effect, most of Artisanal’s existing retailer and distributor relationships for La Trappe will remain unchanged in 2020. However, it recommends buyers to contact their sales representative for confirmation as well as to learn more about opportunities to work with Palm and Rodenbach.
Interested in selling La Trappe, Palm or Rodenbach beers in your retail store, bar or restaurant? Interested in becoming a distribution partner for these brands? Please contact Michael Stephens with interest.
For interview opportunities with Bob Leggett Founder and CEO of Artisanal Imports or David van Wees President of SFB Imports, or for more information about La Trappe, Palm or Rodenbach, please contact Michael Stephens at +1 (512) 440-0811 or by email at media@artisanalimports.com.
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About SFB Imports USA: Swinkels Family Brewers Imports (SFB Imports) is the U.S. and Canadian division of Swinkels Family Brewers, N.V. an independent 300-year-old family-owned brewery run by the Swinkels family for seven generations. It is the only major brewery in the Netherlands that brews its beer with pure, natural mineral water from its own springs. Its portfolio of brands includes the iconic Brouwerij Rodenbach, La Trappe Trappist Ale, Palm brewery and a variety of imported beers including Hollandia, Habesha, Bavaria and others. Purchased by Bavaria, N.V. in 2016, Ridgefield-based Swinkels Family Brewers Imports is run by 27-year beer industry veteran David van Wees, who is responsible for expanding the Swinkels Family Brewers, N.V. portfolio throughout the U.S. and Canadian markets.
Learn more:
Website: www.sfbimports.com
Media Contact (SFB Imports)
Craig Alperowitz
Bolide Communications
+1 (973) 975-3037
craig@bolidecommunications.com