Austin, TX (June 20, 2017) – Trappist Brewery Koningshoeven, better known as La Trappe, will award its first U.S. Governorship to Austin’s Mort Subite, a renowned Belgian beer bar, after a visit and inspection from La Trappe Export Manager Anthony van Hecke.
The La Trappe Governorship program was launched in 2016 and was established in efforts to recognize restaurants and bars in Europe that have made extraordinary efforts to sell, support and promote La Trappe products and other Trappist beers. For 2017, the program has been expanded to the U.S. after a successful first year in Europe.
“Being invited into the Governorship program is an exciting evolution for Mort Subite,” said co-owner James Jackson Leach. “We are a Belgian beer bar dedicated to authenticity, and that means honoring Trappist beer. There’s a story when you walk in here. There’s a community of people that know and love this culture. Being invited into the program shows us that people notice and appreciate how dedicated we are here, locally, and overseas.”
Being awarded a Governorship is no small feat, as La Trappe will initially choose only four Governorships throughout the entire United States. Prospective candidates are held to rigorous standards to ensure their values align with the high standards associated with producing Trappist ale.
To qualify, a restaurant or bar must meet the following criteria:
- The business must be “well-tended” in appearance and atmosphere.
- Every Trappist ale is poured in its own original glass.
- Beer is well-stored and served in excellent condition.
- The minimum selection must include 12 Trappist beers, including at least five brewed by La Trappe.
- All Trappist beers are listed separately in their own menu or blackboard under the heading “TRAPPIST”.
- The brand La Trappe is presented appropriately and clearly.
- At least once per year the venue hosts a La Trappe-focused event.
“The value of the La Trappe Governorship is that it really shines a bright light on quality, dedication, and service,” said Lanny Hoff, Artisanal Imports SVP-Brands Manager. “We are delighted that Mort Subite is the first U.S. La Trappe Governor, and we look forward to them reaffirming this commitment every year as they continue to showcase La Trappe and other Trappist brewers in the best possible way.”
Interested in becoming part of the La Trappe Governorship program? Interested in becoming a distribution partner for La Trappe? Please contact Lanny Hoff with interest.
For interview opportunities with Mort Subite owner James Jackson Leach, or for more information about Trappist Brewery Koningshoeven “La Trappe” and its world-renowned Trappist ales, please contact Lanny Hoff at +1 (612) 245-5433 or by email at lanny.hoff@artisanalimports.com.
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