Meschede-Grevenstein, Germany (March 20, 2017) – Brauerei C. & A. Veltins was founded in 1824 and started supplying beer to nearby taverns in 1852 after founder Clemens Veltins traveled the world in search of beer knowledge. Luckily, he discovered that his hometown of Meschede-Grevenstein offered some of the finest brewing water in the world, providing beer with a soft, mineral quality uniquely characteristic of the Westphalia region.
One such beer is Grevensteiner, an unusual and fascinating brew. Billed as a kellerbier, it is unfiltered and unpasteurized and meant to be enjoyed fresh. An amber-hued lager that’s initially dominated by caramel flavors with slight undertones of honey, Grevensteiner also expresses notes of roasted almonds and fresh fruit that is mostly reminiscent of green apple.
For the first time ever, Grevensteiner will make its way across the pond for a can release in the United States.
“We feel this is an exciting release for the U.S. market,” said Fabian Mueller, Export Sales Manager at Brauerei C. & A. Veltins. “As the third-largest brewery in Germany, we can provide overseas markets with beers featuring ample complexity in both aroma and flavor. In this case, kellerbiers such as Grevensteiner represent a new angle for craft lagers in America.”
While most craft lagers achieve crystal clarity and featherweight bodies, Grevensteiner provides scintillating depth and complexity with a hazy and unfiltered body and a far creamier and substantial mouthfeel.
Grevensteiner serves as an example of what upwards of 190 years of brewing expertise can bring: a focus on quality, local ingredients, a perfected brewing method and, in this case, the idea that what’s old is new.
“By launching Grevensteiner in cans, we are providing craft beer lovers with the chance to enjoy an interesting craft lager in a more portable container, and we feel that this beer can be enjoyed anywhere, any time,” Mueller continued.
Brauerei C. & A. Veltins beer can be found in the following states: AK, AZ, CA, CO, FL, ID, IL, KS, ME, MA, MI, MN, NC, NE, NJ, NY, OH, OR, PA, RI, SC, TN, VT, WA, WV and WI.
For interview opportunities with Fabian Mueller, or for more information about Germany’s third-largest brewery, please contact Lanny Hoff at +1 (612) 245-5433 or by email at firstname.lastname@example.org.
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About Brauerei C. & A. Veltins: Brauerei C. & A. Veltins is located in Meschede-Grevenstein, the capital of Germany’s Hochsauerlandkreis district. With over 190 years of brewing expertise, Veltins features a lineup of popular beers such as Veltins Pilsener, Veltins Radler and Grevensteiner. Learn more at www.veltins.com.